New Way® Continues To Turn Heads, Give Back at Waste Expo
New Orleans, LA - The 2013 Waste Expo proved to be an opportunity for New Way®, a leading manufacturer of refuse trucks based in Scranton, Iowa, to make its presence felt in a variety of forums. Representatives from the company were not only attending the show at the Ernst N. Morial Convention Center in New Orleans, Louisiana to discuss the impressive capabilities of New Way® trucks, including the recently highlighted ability to crush a car, but to support industry causes as well.
Already one of the fastest growing names in the refuse industry, New Way® continued to raise its profile both inside and outside the Waste Expo walls with the viral distribution of recent footage showing a Cobra Magnum rear loader crushing an entire Pontiac Grand Am. The video, garnering nearly 400,000 online views to date, was recorded at New Way® headquarters in Scranton, Iowa just days before the expo, creating great anticipation for show attendees to meet the company behind the clip. New Way®'s show presence could also be felt beyond the company's booth, as New Way® truck bodies were featured on the chassis of two other exhibitors.
"The car crushing video was clearly the buzz of the show," stated Phil Allen, Executive VP of Sales for New Way. "It was a great opportunity to demonstrate the awesome strength of New Way® trucks."
When they weren't promoting their trucks' prowess in their field, New Way® representatives were busy supporting charitable causes benefitting those in their industry. The company purchased a 1967 Pontiac Firebird to auction for the show's annual fundraiser with proceeds donated toward the Environmental Research and Education Fund (EREF). EREF awards grants and scholarships to students studying environmental and solid waste issues. Meanwhile, New Way® CEO John McLaughlin and other company representatives participated in a 5K fun run/walk in support of Reaching Employees and Communities Together (REACT), a program helping industry employees and their families deal with losses resulting from difficult events such as a health emergency, fire, or storm.