Digital Media & Marketing Specialist

Job Summary

This position reports to the Director of Sales and Marketing. The position is responsible for designing and implementing company’s digital media plans and strategies to achieve digital marketing goals and objectives. Must be able to create consistent and meaningful content on all media platforms.

Essential Job Functions

  • Shoot, edit, and produce company videos & photos as they relate to marketing, training, and other topics as needed.
  • Direct productions or performances for live action or recorded productions by determining the technical requirements of the project.
  • Contribute to the creative process by brainstorming media ideas and marketing strategies.
  • Keep current on industry standards, technology standards, new techniques, and advancement.
  • Collaborate with others to determine technical details of productions.
  • Create computer-generated graphics or animation for presentation purposes.
  • Ability to create high quality videos, photos, and advertisements that are consistent with the brand.
  • Create uniquely creative productions that are "outside of the box."
  • Produce product demonstration and instructional videos for Company presentations.
  • Create social media content for Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Update website and social media metrics.

Knowledge, Skills, and Abilities

  • Meets the minimum education requirements of an Associate’s Degree in Marketing or Digital Media, with 2 years Digital Marketing experience.
  • Demonstrate excellent oral and written communication skills.
  • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Advanced knowledge of digital editing software including Adobe Premiere, Adobe After Effects, Adobe Illustrator, and Photoshop.
  • Comfortable with web technology to upload and manage videos. Excellent time management and organizational skills.
  • Strong ability to communicate with all levels of individuals within and outside the company.

This job description describes the general nature and level of work expected of a person assigned to this position. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Employees may be required to perform any other job-related duties as requested by their supervisor.

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